What is a licensee's primary role when discussing the pros and cons of selling a property at a voluntary auction?

• A. Convincing the seller that a traditional listing is more cost-effective and efficient than an auction
• B. Discussing how a buyer benefits from the seller's auction
• C. Helping the seller understand and evaluate the process to make the best decision
• D. Steering the seller toward the auction firm that pays the highest licensee referral fee

Answer: (C)